Four Fs Podcast
Welcome to the official Four Fs podcast. Hosted by Jeff Cluff, each episode dives into authentic conversations with remarkable people across technology, business, and everyday life. Everyone has a story. This is the place they come to share it.
When you have zero Fs to give, we've got you covered
New to the podcast?
12
Nov. 17, 2025
Overcoming Failure in Entrepreneurship: Surex.com Co-Founder Matt Alston's Personal Stories and Insights on Community and Business Growth
What does it take to revolutionize an entire industry while staying true to your roots? Join host Jeff Cluff in this captivating episode of the Four Fs Podcast as he engages in an authentic conversation with Matt Alston, a dynamic entrepreneur from McGrath, Alberta, Canada. Matt's inspiring journey from a small-town upbringing to the helm of a successful tech business, Surex, offers invaluable entrepreneurship lessons that resonate with anyone looking to make their mark in the world. Throughout
28
March 12, 2026
How Jason Ellis Built a Billion-Dollar Technology Company That Started as a Mall Kiosk
Jason Ellis is a CEO/Founder. He sold his companies Spring Mobile and Simply Mac to GameStop in 2019. He now leads Matter Brands (Gadget Guard, Ultrahuman) and 3Park Advisory. This interview with Jason Ellis is a masterclass in buildinga billion-dollar business through grit, "servant leadership," andstrategic discipline. From his humble beginnings in a South Dakota trailer park to orchestrating massive exits and M&A deals for GameStop, Jason shares the raw truth about what it takes to scale a co
Recent Episodes
51
Aug. 28, 2026
3 Leadership Lessons Learned Only In The Ranger Regiment
Why would an Army Ranger risk his entire career for a jar of dumpster peanut butter? Discover the psychological breaking point where physical strength ends and true leadership begins. In this deep-dive episode of the Four Fs Podcast, we sit down with David Porter, a former Army Ranger turned tech executive. David’s origin story moves from a "Lord of the Flies" childhood to the elite Ranger Regiment, where he learned that the most grueling battles aren't always physical—they're mental. Now a lea
50
Aug. 21, 2026
3 Lessons on Resilience from Breast Cancer Survivor and Runway Model Christine Handy
Your inner circle is either your safety net or your downfall. Choose like your life depends on it.In this episode of the Four Fs Podcast, we sit down with Christine Handy—a former high-fashion model with brands such as Victoria's Secret, Cupshe, and Miami Swim Week, whose life took a dramatic turn from the runways of New York to a grueling battle with breast cancer. Her "Origin Story" isn't just about survival; it’s a masterclass in identity and the profound impact of intentional community. This
49
Aug. 17, 2026
Is Your Earning Potential Actually Protected?
Your earning potential is your greatest wealth, but are you actually protecting it? Learn why the most successful leaders prioritize risk management long before they reach the top.In this episode of the Four Fs Podcast, we sit down with Jeff Gelder Lewis, CEO of Gelder Generational Wealth. Jeff’s journey is a masterclass in professional grit, moving from a 1997 internship to building a top-tier fiduciary practice. Inspired by his father’s "origin story" as a fighter pilot and entrepreneur, Jeff
48
Aug. 7, 2026
The Woman Who Ran Microsoft's Biggest Events: Alligators, Fires & Drunk Executives!
An alligator at the reception was the easy part. How one events executive survived Microsoft’s chaos.In this episode of the Four Fs Podcast, we sit down with Angel Hanson, the founder of Angel Events, who turned a "small-town girl" upbringing on a 100-acre farm into a legendary career in global event management. Angel shares her "Origin Story" starting from a music store junior to navigating the high-stakes world of Microsoft's massive sales conferences. This conversation explores the core theme
47
July 31, 2026
How to Break Any Habit For Good - Will Armstrong
What if your greatest success was actually fueling your darkest habit? Could a "Familiar Hell" Be Holding You Back?Two weeks to upend a life—or one year to lose it all.In this deep-dive episode of the Four Fs Podcast, we sit down with Will Armstrong, founder of The Teetotal Trail. Will’s "Origin Story" isn't just about business; it’s about a meteoric rise from the English countryside to becoming a General Manager of London’s most elite private member bars by age 27. But behind the A-list celebri
46
July 24, 2026
The Only Black Kid In Town: How KKK Robes At School Became My Superpower
Jeff Mann reveals how his "weaponized" past became a blueprint for $3M impact. In this episode of the Four Fs Podcast, we sit down with Jeff Mann, founder of Cedar Stone and a master of human equity. Jeff’s life has spanned three continents and some of the most extreme environments imaginable—from wilderness survival camps to global PR. He shares a masterclass on shifting from transactional networking to authentic connection and how to turn your greatest differences into a professional superpow
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