Four Fs Podcast
Welcome to the official Four Fs podcast. Hosted by Jeff Cluff, each episode dives into authentic conversations with remarkable people across technology, business, and everyday life. Everyone has a story. This is the place they come to share it.
When you have zero Fs to give, we've got you covered
New to the podcast?
12
Nov. 17, 2025
Overcoming Failure in Entrepreneurship: Surex.com Co-Founder Matt Alston's Personal Stories and Insights on Community and Business Growth
What does it take to revolutionize an entire industry while staying true to your roots? Join host Jeff Cluff in this captivating episode of the Four Fs Podcast as he engages in an authentic conversation with Matt Alston, a dynamic entrepreneur from McGrath, Alberta, Canada. Matt's inspiring journey from a small-town upbringing to the helm of a successful tech business, Surex, offers invaluable entrepreneurship lessons that resonate with anyone looking to make their mark in the world. Throughout
28
March 12, 2026
How Jason Ellis Built a Billion-Dollar Technology Company That Started as a Mall Kiosk
Jason Ellis is a CEO/Founder. He sold his companies Spring Mobile and Simply Mac to GameStop in 2019. He now leads Matter Brands (Gadget Guard, Ultrahuman) and 3Park Advisory. This interview with Jason Ellis is a masterclass in buildinga billion-dollar business through grit, "servant leadership," andstrategic discipline. From his humble beginnings in a South Dakota trailer park to orchestrating massive exits and M&A deals for GameStop, Jason shares the raw truth about what it takes to scale a co
Recent Episodes
45
July 17, 2026
6 Things I Learned Building A Career With No Blueprint
Can You Color Outside the Lines Without Falling Off the Page? Discover how non-traditional thinking, radical empathy, and proactive "scrumming" can completely transform your approach to business, negotiation, and leadership. About This Episode In this episode, host Jeff Cluff sits down with Sheryl Barecki, a highly successful, non-traditional corporate executive who has carved out a unique career spanning intellectual property law, aviation contracts, and major leadership roles at Boeing and M
44
July 10, 2026
How To Build a Company People Never Want to Leave - CEO Russ Fletcher
"How hard could it be?" This simple question, rooted in a "free-range" 1970s upbringing, became the foundation for Russ Fletcher’s philosophy on leadership, self-worth, and problem-solving. In this episode, we sit down with Russ Fletcher, a seasoned executive and the former CEO of Xyngular. Russ shares his journey from an "MIT orientation mistake" to becoming a banking systems expert in South America (without being an expert first). He dives deep into "Fletcher’s Laws"—a set of principles devel
43
July 4, 2026
How a Social Engineer Catches Predators | 600 Cases Handed to Law Enforcement
In this episode, host Jeff Cluff sits down with Chris Hadnagy, a world-renowned social engineer, author, and founder of the Innocent Lives Foundation. Chris shares jaw-dropping stories from his career in ethical hacking, explains the psychology behind why we fall for scams, and breaks down how to defend against the rising threats of vishing, smishing, and malicious QR codes. More importantly, Chris shares actionable, life-saving advice for parents navigating the digital age. If you want to unde
42
June 26, 2026
How I Lost $6 Million and Found a 'Cheat Code' for Life | Former Microsoft Leader Scott Wilson
How do you recover when your life's biggest gamble completely falls apart?In this interview, former Microsoft Sales Leader and current 3Cloud Chief Sales Officer Scott Wilson shares his incredible story of overcoming failure and climbing the corporate ladder. Discover the executive leadership strategy, career growth mindsets, and business networking tips that Scott used to navigate a 14-year career at Microsoft and build high-performing sales teams. If you want to know how to fix a broken sales
41
June 19, 2026
5 Reasons Your Product Is Invisible (And What To Do Now)
In this episode of The Four Fs Podcast, Jeff sits down with fractional Chief Revenue Officer and Revenue Rascals host Michelle Terpstra to unpack the five reasons X—and the exact revenue systems she uses to take companies to their first $50M ARR.From Costco playbook days and cold-calling in a headset to building BDR teams that manage AI agents, Michelle shares the candid stories, negotiations, and “radical candor” moments that shaped her as a seller and leader.They dive into why “nice to have” o
40
June 11, 2026
5 Things Female Founders Must Do to Get Funded in the Age of AI
Female founders still get a tiny slice of venture capital—and Liana Zavo says the real problem is visibility, not talent.In this episode, refugee kid turned “Mother of PR” and investor Liana Zavo breaks down the 5 things women must do to get funded in the age of AI. From fleeing civil war in Tajikistan and being bullied as an immigrant in Austria and Queens, to selling cars, styling hair on Fifth Avenue, and finally building a global PR firm and a fund that writes checks to female-led tech start
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