Four Fs Podcast
Welcome to the official Four Fs podcast. Hosted by Jeff Cluff, each episode dives into authentic conversations with remarkable people across technology, business, and everyday life. Everyone has a story. This is the place they come to share it.
When you have zero Fs to give, we've got you covered
New to the podcast?
12
Nov. 17, 2025
Overcoming Failure in Entrepreneurship: Surex.com Co-Founder Matt Alston's Personal Stories and Insights on Community and Business Growth
What does it take to revolutionize an entire industry while staying true to your roots? Join host Jeff Cluff in this captivating episode of the Four Fs Podcast as he engages in an authentic conversation with Matt Alston, a dynamic entrepreneur from McGrath, Alberta, Canada. Matt's inspiring journey from a small-town upbringing to the helm of a successful tech business, Surex, offers invaluable entrepreneurship lessons that resonate with anyone looking to make their mark in the world. Throughout
28
March 12, 2026
How Jason Ellis Built a Billion-Dollar Technology Company That Started as a Mall Kiosk
Jason Ellis is a CEO/Founder. He sold his companies Spring Mobile and Simply Mac to GameStop in 2019. He now leads Matter Brands (Gadget Guard, Ultrahuman) and 3Park Advisory. This interview with Jason Ellis is a masterclass in buildinga billion-dollar business through grit, "servant leadership," andstrategic discipline. From his humble beginnings in a South Dakota trailer park to orchestrating massive exits and M&A deals for GameStop, Jason shares the raw truth about what it takes to scale a co
Recent Episodes
58
Oct. 15, 2026
The Counterintuitive Shift That Rescues Transitioning Military Leaders
You spent 24 years building an identity—what happens the day the mission completely disappears? Most veterans crash when entering the civilian workforce; Seth Smith discovered the subtle operational shift that prevents it..Seth Smith is a retired U.S. Army Chief Warrant Officer 4 (CW4) with 24 years of active-duty service, specializing in tactical communications, satellite networks (SATCOM), and complex technical integration across global deployments. Growing up roaming 550 acres at a retreat c
57
Oct. 8, 2026
How Emotional Intelligence Turns Childhood Pain into Purpose | David Prosper
What if the biggest thing holding you back isn't your circumstances, but the emotional pain and limiting beliefs you've carried for years?In this episode, Jeff sits down with David Prosper — clarity coach, speaker, and entrepreneur known as The Clarity Guy — to explore emotional intelligence, childhood trauma, forgiveness, self-awareness, and personal growth.David shares his journey from a difficult childhood to finding his purpose in leadership, coaching, and entrepreneurship. He opens up about
56
Oct. 1, 2026
Why Your Biggest Weakness May Be Your Leadership Advantage | Michael Dowling
What if the qualities you hide could actually make you a better leader?In this episode Four Fs podcast Jeffrey Cluff sits down with Michael Dowling ,author and leadership advisor to explore leadership, introversion, confidence vs. competence, authenticity, emotional intelligence, self-perception, and redefining success.Michael shares lessons from Hollywood, business, entrepreneurship, burnout, and becoming a CEO, while explaining why introverts, reflective thinkers, and unconventional leaders ar
55
Sept. 24, 2026
Why Building a Successful Business Is Never Enough | Morley Baker
What happens when you give yourself six months to make your business work—or walk away from entrepreneurship? In this episode, Jeff sits down with Morley Baker, Founder & CEO of SHED, to explore how years of failed businesses, risk-taking and persistence eventually led to building a fast-growing telehealth and wellness company. Morley discusses the six-month ultimatum that started SHED, overcoming failure, recognizing the right business opportunity, bootstrapping the company, managing rapid gr
54
Sept. 17, 2026
From TV News Anchor to Venture Capital & Entrepreneurship Journey | Caitlin Hansen’s Career
What happens when the career you built your identity around is no longer the life you want? In this episode, Caitlin Hansen shares her career transformation from broadcast journalism and TV news to executive communication, venture capital, startups, and entrepreneurship. After spending 15 years building a career in journalism, she opens up about leaving television, navigating a major career change, overcoming self-doubt, redefining success, and discovering how communication skills can transfer
53
Sept. 10, 2026
4 Reasons Why Most People Never Reach Their Potential
Why are 84% of employees using AI feeling more isolated than ever at work? Discover the hidden leadership trap that is destroying workplace trust and how top executives are fixing it. Plus: Your highest-performing leader might actually be destroying your company culture. Here is the counterintuitive truth about ethical leadership, the "Law of the Lid," and leading through AI. In this episode of the Four Fs Podcast, we sit down with Dr. Bryan Hughes—people scientist, executive consultant, TEDx
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