A Winter Life Well Lived: Creativity, Courage, and Reinvention With Snow Magazine & Snow Tequila Boss: Barb Sanders

In this conversation, CEO and Founder (Snow Magazine, Snow Tequila, and The Snow Society) Barb Sanders shares her journey from aspiring ski instructor to successful entrepreneur, highlighting her passion for skiing and the community it fosters. She discusses her experiences teaching skiing, the creation of Snow Magazine, and her ventures into tequila and writing a book. Throughout the conversation, Barb emphasizes the importance of perseverance, relationships, and believing in oneself, while also sharing insights into the challenges faced by women in business. Takeaways:

• Barb's childhood dream was to become a ski instructor.
• She found happiness and freedom in the mountains.
• Building relationships is key in the ski community.
• Transitioning from teaching to a career in skiing was a natural progression for Barb.
• Snow Magazine was born out of a desire to capture the lifestyle of skiing.
• Overcoming challenges in publishing taught Barb resilience.
• Expanding the Snow brand includes launching Snow Tequila and the Snow Society.
• Writing a book was a way to honor a friend's inspiring story.
• Believing in oneself is crucial for success.
• Perseverance is essential in overcoming obstacles.

Chapters:

00:00 The Dream of Skiing

02:58 Building a Snow-Focused Empire

06:10 The Journey of Teaching Skiing

08:53 The Connection to Skiing and Community

11:58 Transitioning to the Magazine World

14:52 Overcoming Challenges in Publishing

17:58 The Evolution of Snow Magazine

21:11 Building Relationships in the Industry

24:03 Navigating the Business of Publishing

27:04 The Future of Snow Magazine38:02Curating Experiences in Skiing

39:46 The Birth of the Snow Society

40:43 Connecting Members with Extraordinary Experiences

42:10 Launching a Tequila Brand: Snow Tequila

44:34 Navigating Challenges in the Alcohol Industry

46:08 Perseverance and Personal Growth

48:15 The Excitement of New Ventures

50:50 The Journey of Writing a Book

57:12 Building a Community: The Snow Society

01:00:33 Honoring a Legacy Through Storytelling

Keywords: skiing, snow, magazine, tequila, community, relationships, perseverance, career, inspiration, women in business, personal growth, reinvention, resilience, perseverance, confidence building, life lessons, inspirational stories, entrepreneurship, female entrepreneurs, women in business, leadership mindset, mindset and motivation, overcoming self doubt, starting over, career pivots, purpose driven life, building confidence, long term success, creative journey, storytelling podcast, business podcast, real conversations, world class experts, ski culture, mountain lifestyle, winter inspiration, lifestyle podcast, self improvement, motivation podcast, personal development, life transitions, authentic conversations, success stories, podcast interviews